Centring on the city and seeking to bring art to the broadest possible audience, NEON has pioneered an innovative way of working and championed public-private partnership. Over the last ten years, and in line with the philosophy of its founder Dimitris Daskalopoulos, NEON has developed a model for citizen engagement and artist involvement, collaborating with public-sector bodies and other cultural stakeholders to showcase contemporary art in public space as a means of enhancing both the urban environment and the daily lives of citizens.